Brandy
Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Episoder(120)

Fear Factor: Rebranding and the Fear of Change

Fear Factor: Rebranding and the Fear of Change

Fear in Rebranding and Why Stalling Could Cost Your Business More Than a Transformation.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rebranding is a transformative p...

3 Jun 202524min

The Secret Psychology That Makes or Breaks Your Brand

The Secret Psychology That Makes or Breaks Your Brand

People don’t always buy the best brand... they buy what feels right.> Brand News: HBO rebrands again?! The HBO Max mess...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

27 Mai 202525min

Wine Gone Wrong: Reframing Wine Marketing for the Next Generation

Wine Gone Wrong: Reframing Wine Marketing for the Next Generation

The wine is great, but is the marketing rotten?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠In this episode of Brandy, Reilly Newman and Scott Saunders uncork the branding...

20 Mai 202525min

Sculpt Your Brand: The Power of Subtraction in Brand Building

Sculpt Your Brand: The Power of Subtraction in Brand Building

Great brands aren’t built by adding more... they’re revealed by removing what doesn’t belong. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠In this episode of Brandy, inspir...

13 Mai 202516min

Brand Like Buffett: Branding Lessons From Warren Buffett's Investing Strategy

Brand Like Buffett: Branding Lessons From Warren Buffett's Investing Strategy

Legendary investor Warren Buffett is retiring at 94. What can your business learn from his successful career? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠Warren Buffett isn’...

6 Mai 202534min

Brand Expectations: The Hidden Psychology Behind Customer Experience and Business Growth

Brand Expectations: The Hidden Psychology Behind Customer Experience and Business Growth

Is your business fulfilling the expectations your brand is setting? Is your audience expecting what they experience? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠In business, e...

29 Apr 202517min

Shot Glass: How Founders Fail Brands

Shot Glass: How Founders Fail Brands

Sorry, founders... what got you here won't get you there.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠In this episode of Brandy, brand experts Reilly Newman and Scott Saunders ex...

22 Apr 202512min

Belonging Brands: How Social Psychology Builds Brand Loyalty

Belonging Brands: How Social Psychology Builds Brand Loyalty

Why do people rally around certain teams, parties… and brands? It all comes down to belonging.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠In this episode of Brandy, brand experts ...

15 Apr 202535min

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