Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...
11 Mar 25min
Writing Inclusive Copy (Episode 270)
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your co...
4 Mar 21min
"Say Yes and Figure It Out Later" - Michelle's Story
You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium...
25 Feb 36min
Mistaking "Ease" For "Security" (Episode 268)
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked he...
18 Feb 18min
Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of...
11 Feb 35min
How to Trust Your Copywriting Gut (Episode 266)
When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate and ...
4 Feb 37min
Seeing Her Copy in Times Square - Alex's Story (Episode 265)
I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and cu...
28 Jan 45min
AI, Plagiarism, and Ethics in Copywriting - with Amber Smith (Episode 264)
If you’re using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the bril...
21 Jan 55min
