#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic
App retention has been one of the most heated app marketing topics. Let's put it this way. What would you say if people buy your masterpiece but only to get through a few pages or the first chapter a...
5 Okt 202023min
#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics
Conversations between app marketers often focus on user acquisition (UA) and if you happen to be listening to savvy app marketers, you may listen them discussing a conundrum - when it comes to a parti...
28 Sep 202030min
#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie
With so many games available in app stores, people can play them anytime and anywhere. Both Apple's iOS App Store and Google Play store from Google don't provide mobile games classification granule en...
21 Sep 202036min
#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell
Retain or not retain? That’s the question when it comes to app retention -the most important metric that app marketers and publishers focus on today. Generally speaking, on average it costs up to 7x ...
14 Sep 202022min
#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin
Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding. In-app bidding is an in-app advertising technol...
17 Aug 202019min
#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture
When developing an app, the work of many is put together. It’s a combination of art, math, and marketing expertise that equates with users to uncover uncertainty through A/B testing. A/B testing for ...
10 Aug 202020min
#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app
Classic sci-fi books and movies often portray a pandemic as out of this world. Now, it’s reality. Many businesses were hit and crushed, while others experienced an increase in demand. Why? Today’s gue...
3 Aug 202021min
#29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo
Every app needs a user. Fortunately, dozens of channels exist for app marketers to find users, including social, search, and third-party ad networks. Today’s guest is Solange Baki, Growth Marketing Ma...
28 Jul 202023min
