#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile
What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around th...
30 Mar 202018min
#10: B2B marketing for mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeeting
Open any online marketing publication, e-book, webinar or YouTube video of a presentation about app marketing, chances are it will be about doing marketing for B2C (stands for Business Two Customers)...
16 Mar 202029min
#9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd
It doesn’t matter how good a product or service is, if you can’t connect it with people who would benefit from it. Who are your customers? How often do they use your product or service? How can you im...
9 Mar 202028min
#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine
More than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterprise developers get their apps noticed and connect ...
2 Mar 202025min
#7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App Annie
Welcome to the world of apps and app analytics. You would need to think hard to find a single area in our lives that isn't influenced by mobile apps. Long passed the moment of novelty and today the ma...
24 Feb 202032min
#6: Influencer Marketing with Jidé Maduako, CEO of Yoke Network
Is Influencer Marketing efficient for an app promotion? What is Influencer Marketing you ask? In a nutshell, it's how social media users with big number of loyal followers help brand to promote their ...
17 Feb 202023min
#5: Better app marketing copy with Sandra Wu, Content Marketing Lead at Blinkist
Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in ...
10 Feb 202026min
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet
In the early 2000s, digital marketing for online commerce companies centered on relative keywords. The key component of search engine optimization (SEO) emerged to increase traffic to websites to gene...
4 Feb 202022min
