#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Generated Content), creative testing at scale is no lon...
17 Feb 202523min
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025. The panel ...
10 Feb 202544min
#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
Today, we begin with another trivia question for you - can you think of the best case for A/B testing? Are you thinking about a particular app, service, or product? No - it’s bigger than that, I’m tal...
3 Feb 202526min
#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
In the future, history textbooks will be telling the story of how, at the beginning of the second decade of the 21st century, we all collectively jumped into the world of mobile apps. Now, you may be...
20 Jan 202527min
#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
The holiday season is practically around the corner. We can all hear The Jingle Bells singing and some nice gifts from Amazon are waiting underneath the Christmas Tree. Anyway, this week, we have yet ...
16 Des 202440min
#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you’ve been part of the app industry for all these years, you saw the sea of change in app marketing. We all remember...
9 Des 202437min
#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
A quick trivia question - what was significant about the year 2008 technology-wise? It was the year when Bitcoin was introduced, and Spotify was launched. Am I missing something here? Right - both the...
2 Des 202427min
#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
One of the staples of app marketing is understanding of your customer. If you understand her needs, her likes and dislikes, her behavior, you can build a winning strategy to connect your app with peop...
25 Nov 202415min
