CFO Bookshelf

Why has Taylor Swift trademarked her and her cats' names? And how does she protect the approximately three hundred trademarks she owns? As Kary Oberbrunner tells us, we're just like Taylor in that we'...

12 Jul 20251h

We have read many stories about the magical growth of Starbucks. However, did you know that one of its first presidents had a background in furniture sales and did not hold a college degree? Our guest...

29 Jun 202553min

As my consulting practice started taking off about twenty years ago, I started reading everything I could by Fred Nickols, who blogged regularly for the software vendor, SmartDraw. Fred's articles wer...

12 Apr 202546min

We live in a small business world where the Chief Fractional Officer is becoming indispensable. Before even considering hiring the Fractional Sales Manager, the Fractional Marketing Officer, or even t...

5 Apr 202541min

I'm betting that over half the CFO Bookshelf listenership participate in an NCAA tournament basketball pool at the office. Accordingly, I thought I'd share a story from a basketball legend I don't thi...

29 Mar 20259min

Before I start reading a book on Warren Buffett, and there are many, I want to know if this book has been written before—the ones where the narratives essentially state the same thing about Buffett's ...

29 Mar 202540min

When I first experienced the Cynefin Framework in an HBR article many years ago, I never tried to adapt it to my work until I interviewed Bryce Hoffman, author of American Icon and Red Teaming, a few ...

22 Mar 202546min

CFO Bookshelf had never heard of Ivar Kreuger until the former Managing Director of CFO.com suggested we discuss the book, The Match King. Andy Burt joins Mark Gandy to explain why Ivar Kreuger is a f...

15 Mar 202556min