Chase Your Dreams

Chase Your Dreams

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

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Episoder(77)

What Most E-Commerce Brands Still Get Wrong About Growth

What Most E-Commerce Brands Still Get Wrong About Growth

Why isn’t your e-commerce brand growing, even when you’re investing in marketing?In this episode, Glynis Tao breaks down what most fashion, beauty, and lifestyle e-commerce brands still get wrong abou...

28 Apr 13min

Building Customer Loyalty & Brand Recognition Through Relational Retail

Building Customer Loyalty & Brand Recognition Through Relational Retail

Are your best customers feeling like strangers in your store?In this episode, Katerina Ali, founder and CEO of Immersifi, breaks down why traditional loyalty programs are failing and how fashion brand...

21 Apr 42min

Fashion Product Development: How to Create Products That Actually Sell

Fashion Product Development: How to Create Products That Actually Sell

What does it really take to turn a product idea into something that sells and scales?In this episode, I’m joined by Belinda Jacobs, product developer and founder of Tech Packs Co., to break down the f...

14 Apr 38min

Building a Luxury Brand Through Culture, Storytelling, and Strategy

Building a Luxury Brand Through Culture, Storytelling, and Strategy

Liliane Daou shares how she moved from consulting to building CAHAIA, a culture house that designs wearable accessories and objects with the intention of spotlighting different cultures. CAHAIA was cr...

7 Apr 35min

You Can’t Be for Everyone: How to Build a Brand That Stands Out

You Can’t Be for Everyone: How to Build a Brand That Stands Out

Discover what it truly takes to build a meaningful, lasting brand beyond surface-level marketing. Robyn Young explains that strong brands are rooted in a clear point of view and a deep understanding o...

31 Mar 52min

Bootstrapping a Beauty Brand from Scratch with Carrie Sporer

Bootstrapping a Beauty Brand from Scratch with Carrie Sporer

In this episode, Carrie Sporer, co-founder of SWAIR, shares how her frustration with constantly washing sweaty hair during marathon training led her to create showerless shampoo, a new category in hai...

24 Mar 39min

The Power of Style for Personal Branding with Jenni Lee

The Power of Style for Personal Branding with Jenni Lee

In this episode, fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on m...

17 Mar 32min

Messaging That Converts: PR Strategies for Founders with KJ Blattenbauer

Messaging That Converts: PR Strategies for Founders with KJ Blattenbauer

In this episode of Chase Your Dreams, PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why cl...

10 Mar 41min

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