Chris Malta's EBiz Insider Podcast

If you think customer service is something you have to do after the sale, you're already missing the whole point. For a small online business, good service is your marketing. It's your reputation. It'...

6 Jul 20254min

If your online store treats customers like one-night stands, you're not running a business. You're running a revolving door to nowhere. Loyalty isn't some feel-good bonus. It's your freaking profit en...

6 Jul 20256min

If you're not using scarcity tactics in your online store, you're basically handing money back to the internet. Scarcity isn't sleazy. It's not about being that guy screaming "LAST CHANCE!" in neon. I...

5 Jul 20254min

If your checkout process is clunkier than a busted shopping cart, you're flushing sales whether you know it or not. A bad checkout doesn't just hurt your conversion rate. It breaks trust, frustrates b...

28 Jun 20255min

If your store doesn't have a single customer review, you're basically telling shoppers, "Trust me, I swear." Spoiler: they won't. Social proof isn't optional. It's one of the fastest ways to build tru...

28 Jun 20256min

If your marketing sounds like it belongs in a late-night infomercial, something's off. Overpromising doesn't make you look confident. It makes you look unreliable. When you say your pet beds last fore...

28 Jun 20255min

If you're trying to sell to everyone, you're selling to no one. That's not a catchy phrase. That's a business truth. And if you're running an ecommerce shop out of your home, spreading yourself thin i...

28 Jun 20256min

If your website pops up five boxes before someone even sees a product, you're not building a list. You're building an exit strategy for your visitors. Nobody shows up hoping to play "close the window"...

28 Jun 20255min