Chris Malta's EBiz Insider Podcast

Optimization has a great cover story. It sounds smart. It sounds disciplined. It sounds like what serious business owners do when they're "dialing things in." And yet somehow, a lot of sellers spend m...

8 Feb 4min

Margins don't usually vanish in a dramatic moment. There's no alert. No warning siren. No email that says congratulations, you're now running a very busy hobby. You just wake up one day tired, stresse...

2 Feb 4min

You start with a simple goal. Sell something. Then you add a tool to help. Then another tool to help the first tool. Then a dashboard to monitor both of them. Then an automation to connect everything ...

24 Jan 4min

Somewhere along the way, sellers were taught to treat trends like opportunities. If something's popping up everywhere, it must be worth chasing. If a product's trending, it must have demand. And if de...

24 Jan 4min

Most product ideas don't fail in a dramatic blaze of glory. There's no crash, no angry emails, no obvious signal screaming that this was a bad idea. They just sit there. A few views, maybe a click or ...

22 Jan 4min

Research has a great reputation. It sounds smart. It looks disciplined. Nobody ever got mocked for "doing more homework." In ecommerce, research is the one activity everyone agrees is responsible, eve...

11 Jan 5min

At some point, product selection stopped being a decision and turned into a scavenger hunt. Scroll this list. Watch that video. Copy whatever just went viral. If it sold for someone else, it must be w...

11 Jan 5min

Right now, a lot of sellers are treating AI like an unpaid intern who somehow got promoted straight to CEO. They hand it decisions, accept whatever comes back, and then act confused when the business ...

4 Jan 4min