Chris Malta's EBiz Insider Podcast

Squeeze pages sound like they belong in a gym class. Instead, they're digital bait traps wearing fake business suits. They pop up like desperate salespeople with a sugar high, flashing "enter your ema...

30 Mar 20255min

Ever convince yourself an online biz is like hitting the lotto, where you just toss some cash and watch the millions roll in? That's your brain's optimism bias, a psych gremlin that has you seeing gol...

30 Mar 20255min

Putting together an email list without signup forms is a lot like hosting a backyard barbecue without sending invitations. Sure, hungry neighbors might catch wind and wander in, but counting on chance...

30 Mar 20256min

Ever catch yourself polishing a scam's turd into a golden egg? That's optimism bias in full swing. It's the sneaky brain glitch that keeps scammers fat and your wallet skinny. It's not about being naï...

30 Mar 20256min

Ever notice how some home biz champs glide through their day with spreadsheets that'd make a librarian weep, while others wing it in a glorious tornado of shipping labels and half-drunk coffee mugs? I...

30 Mar 20254min

Affiliate marketing sure sounds like easy money. Sit back, post a few links, and rake in the cash while sipping something cold. Except, no. That fantasy turns sour faster than milk left on a sunny por...

30 Mar 20255min

Sending an email and never checking the results is basically like performing karaoke blindfolded, with earplugs in. Sure, you might nail it, but you could just as easily end up belting out lyrics to a...

29 Mar 20256min

Ever seen a home biz calendar that looks like a dumping ground for every supplier call, customer ping, and "quick check-in" that's anything but quick? Yeah, that's not a schedule; it's a cry for help.

23 Mar 20254min