Chris Malta's EBiz Insider Podcast

Let's talk about the absolute disaster that is bad eCommerce design. We both know you've seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that's what I...

14 Feb 20256min

Here's something most businesses screw up; storytelling in copywriting. I know what you're thinking. "Storytelling? I'm just trying to sell a product, not write a novel." But here's the thing. People ...

14 Feb 20256min

Some people swear by social media ads. Others say they're a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there's ...

14 Feb 20256min

Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren't sitting around, hoping you'll ask nicely for an account. They don'...

13 Feb 20256min

There's something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I'm talking about. That little trick where a product's original price is show...

11 Feb 20255min

Shopify's got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, yo...

11 Feb 20256min

Let's get something straight. Every time Google so much as burps, SEO consultants act like the world's ending. They throw around scary words like "algorithm update" and "ranking volatility" to convinc...

11 Feb 20255min

People treat SEO like some kind of secret sauce, like it's the only thing keeping their business afloat. But here's the truth. SEO is a crutch. It only exists because search engines still haven't figu...

11 Feb 20255min