CHURN FM

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

Episoder(304)

EP 79 | Angel Steger (Facebook) - More than numbers: How a “bad hookup face” helped Pinterest increase virality and retention.

EP 79 | Angel Steger (Facebook) - More than numbers: How a “bad hookup face” helped Pinterest increase virality and retention.

Today on the show we have Angel Steger, Director Of Product Design at Facebook. In this episode, we talked about what it’s like designing a building for over 2.7 billion users, how focusing on activat...

16 Sep 202041min

EP 78 | Francis Brero - Why MadKudu pivoted their company’s focus from churn risk detection to conversion prediction.

EP 78 | Francis Brero - Why MadKudu pivoted their company’s focus from churn risk detection to conversion prediction.

Today on the show we have Francis Brero, CRO, and Co-Founder of MadKudu. In this episode, we talked about how Francis started out studying mechanical engineering and ended up founding a company now se...

9 Sep 202036min

EP 77 | Ward Sandler (MemberSpace) - Reduce churn with these 3 cancelation alternatives in your exit flow.

EP 77 | Ward Sandler (MemberSpace) - Reduce churn with these 3 cancelation alternatives in your exit flow.

Today on the show we have Ward Sandler, co-founder of MemberSpace. In this episode, we talked about the biggest point of failure for first-time subscription business owners, the evolution of pricing a...

2 Sep 202033min

EP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companies

EP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companies

Today on the show we have Adam Schoenfeld, VP of Strategy at Drift, and GM of Drift Video. In this episode, we talked about how a customer-centric approach helped him build and scale two successful bu...

26 Aug 202039min

EP 75 | Bozena Pieniazek (Maze) - How Product Marketing impacts churn & retention

EP 75 | Bozena Pieniazek (Maze) - How Product Marketing impacts churn & retention

Today on the show we have Bozena Pieniazek, Director of Marketing at Maze. In this episode, we broke down the function of Product Marketing, discussed how it impacts churn and retention, shared views ...

19 Aug 202031min

EP 74 | Mark Thompson - Why your customers churn involuntarily and how to prevent it.

EP 74 | Mark Thompson - Why your customers churn involuntarily and how to prevent it.

Today on the show we have Mark Thompson, co-founder of PayKickstart. In this episode, we talked about how an internal tool their team built ended up being their main product, affiliate programs as a ...

12 Aug 202035min

EP 73 |  David Brice - Why Envato launched a subscription service alongside its 15-year-old transactional business.

EP 73 | David Brice - Why Envato launched a subscription service alongside its 15-year-old transactional business.

Today on the show we have David Brice, General Manager & Executive of the Customer Group at Envato In this episode, we talked about how David made the switch from a green tech business owner to a mar...

5 Aug 202045min

EP 72 | Panos Siozos - How crossing the chasm into the late majority impacts churn and how to avoid it

EP 72 | Panos Siozos - How crossing the chasm into the late majority impacts churn and how to avoid it

Today on the show we have Panos Siozos, co-founder and CEO of LearnWorlds. In this episode, we talked about what it was like for Panos to take the leap from a job in education & parliament to startin...

29 Jul 202038min

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