EP40 | Gen Furukawa (Retainable) - Retention is the key to successful marketing: why marketers should pay more attention to churn
Today on Churn .fm, we have Gen Furukawa, founder of Retainable and former VP of Marketing at Jungle Scout. In this episode, Gen shared how he previously dealt with churn and retention as the VP of Ma...
18 Des 201936min
EP39 | Megan McMullin - How MeetEdgar reduces churn by scaling a personal onboarding experience and building a community
Today on the show, we have Megan McMullin, Outreach Lead at MeetEdgar. In this episode, we discussed in-depth how MeetEdgar uses office hours, webinars and educational content as a channel to talk to...
11 Des 201942min
EP38 | Marvin Liao (500 Startups) - Why customer retention is a key metric for seed-stage investments
Today on Churn.fm, we have Marvin Liao, an experienced startup advisor, and Partner at 500 Startups, specializing in seed-stage investments. Marvin shared his thoughts on how churn and retention affec...
4 Des 201930min
EP37 | Josh Garofalo (Sway Copy) - Customer retention starts with copywriting: how to attract the right customers with your copy
Today on the Churn.fm, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy. We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging co...
27 Nov 201950min
EP36 | Adam Dorrell (CustomerGauge) - You’re using Net Promoter Score (NPS) wrong! Segmentation is the 🔑 key to retention
Today on Churn.fm, we have Adam Dorrell, the CEO and Founder of CustomerGauge. In today's episode, we talked about the importance of Net Promoter Score or otherwise know as NPS, why it's more than ju...
20 Nov 201936min
EP35 | Corey Haines - How Baremetrics collects HONEST feedback from churning customers
Today on Churn.fm, we have Corey Haines, Head of Growth at Baremetrics In this episode, we talked about the "dirty little secret" most companies have when it comes to their customer churn rate, what ...
13 Nov 201940min
EP34 | Val Geisler (Fix My Churn) - How a customer-centric email strategy can help you fix churn
Today on Churn.fm, we have Val Geisler, email marketing expert and CEO of Fix My Churn. We talked about why Val decided to found Fix My Churn, her approach to helping customers set up a communication ...
6 Nov 201943min
EP33 | Hiten Shah (FYI) - How to build a product with customer retention at the core
Today on Churn.FM, we have Hiten Shah, the founder and CEO of FYI, and other startups such as Kissmetrics, Crazy Egg, and Quick Sprout We talked about the biggest shift in the product development land...
30 Okt 201943min
