Ep. 8: Creating a customised app on Shopify
Shopify as an eCommerce platform offers thousands of apps that can be installed for additional functionalities. Where does the need for custom-made applications come from? Tune in as Head of Product D...
15 Mar 202214min
Ep. 7: The megatrends driving eCommerce growth
Consumer behavior is rapidly changing and every business must learn to adapt to the transforming industry. How are brands creating sustainable business models successfully? What technological tools ar...
8 Feb 202218min
Ep. 6: Why are customer acquisition costs rising?
As acquiring customers is becoming more expensive, its vital for a business to understand where to focus and allocate resources. What contributes to rising customer acquisition costs and how do you co...
14 Jan 20229min
Ep. 5: Where should you invest with a D2C business?
With major changes in the commerce industry, new challenges have arisen in the current market. Where should you be investing now for your D2C business to thrive? Tune in as Managing partner Konsta Saa...
14 Des 202116min
Ep. 4: The fundamentals of a successful D2C launch
A successful launch of a new D2C business relies on a strong foundation and a clever strategy. What are the right tools to use? How do you handle logistics and customer acquisition? Are there any risk...
29 Nov 202110min
Ep. 3: How to attract customers to a Direct to Consumer business
How do you get your first customers when setting up a Direct to Consumer store? What about defining the ideal customers and products, and choosing the right market? Why is a thought-out concept import...
10 Nov 202111min
Ep. 2: How to deliver customer value with a Direct to Consumer webstore
What opportunities can a Direct to Consumer business offer brands and how can you bring unique value to customers in today's eCommerce world? Tune in as Woolman’s leading Shopify and D2C consultant Te...
19 Okt 202115min
Ep. 1: Driving eCommerce growth with data
Why is it important to understand data and how do we use the key metrics of eCommerce to drive growth? Tune in as Woolman’s commerce growth lead Mikko Rekola shares his insights with us. Visit our web...
29 Sep 202112min
