New John Caples Secrets, with Joshua Lee Henry-Old Masters Series
Our returning champion is Joshua Lee Henry, with a first: He came by to do a GUEST Old Master’s Series show. Joshua asked me if he take a new look at the work of John Caples, the great copywriter and...
13 Feb 202334min
Empathy Advantage in Keyword Research, with Meg Casebolt
Our guest today is Meg Casebolt, founder of Love at First Search and host of the Social Slowdown podcast. I think the key words are “love” and “slow,” and let’s see if I’m right. Meg’s been very succ...
6 Feb 202326min
Top 5 Copy Skills To Work On In 2023
Now that it’s late January, you should be well into your New Years Resolutions or goals for the year, or maybe decided, “Ah… I’ll wait till next year.” What I’d like to do is niche down to just copyw...
30 Jan 202328min
The 10 Commandments of Compelling Offers, Part 2, with Joshua Lee Henry
We’re back from last week with Joshua Lee Henry, who shared the first five of his 10 Commandments of Compelling Offers. As you may remember, they were great. To refresh your memory, Joshua is a high-...
23 Jan 202323min
The 10 Commandments of Compelling Offers, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. You might remember him from a few months ago when he gave a tremendous interview on putting together compelling ...
16 Jan 202323min
Metaphors That Sell, with Anne Miller
If you’ve ever wondered what a metaphor is and how to use metaphors in your copy, today you will get your questions answered. Because we have a guest who I consider to be the reigning expert on the qu...
9 Jan 202322min
Powerful Course Marketing Results, with Peter Visser Pt 2.
Today we’re back with Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets. What I f...
1 Jan 202333min
Powerful Course Marketing Results, with Peter Visser
Today our guest is Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets. What I foun...
26 Des 202227min
