Copywriters Podcast

Today we return to Old Masters Series with a guy I’m going to call The Godfather of Creativity, Alex Osborn. He’s best known for inventing brainstorming, which was first used at his advertising agenc...

24 Apr 202328min

Three weeks ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ago,...

17 Apr 202327min

People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting. Not wrong, but today we’re talking abo...

10 Apr 202334min

We’ve got a very special episode today in our Old Masters series—featuring some wisdom from David Ogilvy. He was legendary in advertising during the Mad Men days. Kenneth Roman wrote a book about Ogi...

3 Apr 202331min

Sixteen years ago I produced an audiobook with my friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. Jay and I originally thought about doing a book together,...

27 Mar 202329min

Today we took a new look at an old question: What does it take to become a really, really good copywriter? I wanted to answer this question by zeroing-in on the path of mastery. I’ve been learning a...

20 Mar 202333min

Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the...

13 Mar 202325min

Today’s podcast is about a topic that is so important, we quote from three Old Masters, even though this is not an Old Masters Series show. The topic is: making your copy believable. Two of the Old ...

6 Mar 202329min