Episode 014 - Getting Inside Your Prospect's Head
One of the biggest keys to improving conversions with your copy is getting inside your prospect’s head. This episode reveals proven methods to do so. When I held my Breakthrough Copywriting Seminar in...
24 Jul 201724min
Episode 013 - Why People Really Buy
This episode covers eight reasons people buy. You’ll get an example with the same product so you can see how to apply any one of these reasons in your own copy. When I first started writing copy, I w...
17 Jul 201728min
Episode 012 - Getting Into Your Prospect's Way of Thinking
My all-time biggest hit was a direct mail sales letter for Abacus Travel Management that generated $40 million in new business. I wrote this pretty early in my career as a copywriter… over 20 years ag...
10 Jul 201727min
Episode 011 - 10 Ways To Polish Your Copy
A friend of mine had an old Fender Stratocaster guitar he wanted to sell. He put up an ad on Craigslist. The price was good and he got five people to come by and look at it. Most of the people liked t...
3 Jul 201738min
Episode 010 - Getting Started on Your Copy
Looking for some tips on how to get over the blank page blues? We've got you covered. This week's episode is all about how to get started when you're in a slump. I used to take a lot of road trips, e...
26 Jun 201732min
Episode 009 - How to Provide Proof in Your Sales Copy
When you watch a show on TV like “Law and Order” or “NCIS,” the detectives are mighty impressive. They efficiently rule out innocent subjects and nail the killers – all inside of 60 minutes! And how d...
19 Jun 201729min
Episode 008 - Copywriting Is a Team Sport
Special Episode with copywriting legend John Carlton, on the topic of "Copywriting Is a Team Sport" Key takeaways: - Beginning and intermediate copywriters need mentors and critiques on their work. Bu...
11 Jun 201740min
Episode 007 - Copywriting Research
Stephen Covey famously said "seek first to understand, then to be understood." Too bad most copywriters skim over this important part of selling. For many copywriters, market research is just too diff...
5 Jun 201731min
