How TikTok Is Rewriting the Entertainment Playbook
Send us Fan Mail We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning...
26 Mar 52min
UK Creator Marketing Insights with Naomi Horan of Cloud Nine
Send us Fan Mail Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester. Keith and Brendan sit down with Naomi Horan, ...
16 Mar 53min
Behind The Viral Jingle: Romeo's Dr Pepper Moment
Send us Fan Mail Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today! When a simp...
12 Mar 55min
Christina Le on LinkedIn Influence, Slate’s Marketing Playbook & the Future of B2B Creators
Send us Fan Mail This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn. Christi...
5 Mar 1h 7min
The Strategy Behind MGM’s Influencer Empire with Jessica Dove
Send us Fan Mail Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partners...
20 Feb 1h 1min
How Dove Scales Creator Marketing: Inside Unilever’s “Influencer in Every Zip Code” Playbook with Dana Paolucci
Send us Fan Mail This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s in...
6 Feb 1h 2min
Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans
Send us Fan Mail We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring ...
29 Jan 42min
How Southwest Airlines Builds Influencer Programs That Scale with Kara Salazar
Send us Fan Mail In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolve...
16 Jan 1h 1min
