Culture & Code

Culture & Code is an exploration of where technology meets culture, and how they shape our future. Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.

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Episoder(25)

Five Elements of Product-Led Branding

In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?They discuss how products themselves—like Nike...

31 Okt 202445min