Diary of The Search Queen

Diary of The Search Queen

If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.

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Episoder(38)

Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨

Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨

Ever wondered if Google Ads or SEO is better for your salon? In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?” Here’s the truth: choosing t...

22 Okt 20258min

Episode 21: Get 50 Qualified Salon Leads in 90 Days 💇‍♀️🚀

Episode 21: Get 50 Qualified Salon Leads in 90 Days 💇‍♀️🚀

If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you. I’m diving deep into the science of keeping your salon chairs full all year round. I...

15 Okt 202511min

Episode 20: 3 Brutal Truths About Google Ads That Will Shock You 😱💥

Episode 20: 3 Brutal Truths About Google Ads That Will Shock You 😱💥

Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-q...

7 Okt 20255min

Episode 19: Success Nearly Cost Me Everything: Until I Redefined It

Episode 19: Success Nearly Cost Me Everything: Until I Redefined It

What happens when you build the empire of your dreams… only to realise you’ve lost yourself in the process? In this episode of Diary of the Search Queen, I sit down with powerhouse strategist Lezly Ka...

17 Sep 202535min

Episode 18: The Day I Fired the Wrong Clients

Episode 18: The Day I Fired the Wrong Clients

What if the bravest business decision you could make… was to say no? In this episode of Diary of the Search Queen, I share the raw truth about one of the scariest (and most freeing) parts of running a...

9 Sep 202513min

Episode 17: When Letting Go Becomes Your Greatest Leap

Episode 17: When Letting Go Becomes Your Greatest Leap

What if the thing you thought you’d do forever… turned out not to be your destiny? In this episode of Diary of the Search Queen, I sit down with my dear friend and powerhouse coach Alicia Bode, a woma...

26 Aug 202536min

Episode 16: Just Because I Can Doesn’t Mean I Should

Episode 16: Just Because I Can Doesn’t Mean I Should

What happens when you say yes to everything, and then realise the cost was higher than you imagined? In this reflective episode of Diary of the Search Queen, I look back on the last six months, a seas...

19 Aug 202515min

Episode 15: What it Truly Means To Be Seen

Episode 15: What it Truly Means To Be Seen

What happens when your biggest wounds become your greatest work? In this powerful episode, I am joined by brand photographer and creative mentor Belle Verdiglione for a soul-stirring conversation abou...

12 Aug 202548min

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