DigiPod

Presented by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Podcast Network Asia, DigiPod is the country’s first dedicated digital marketing podcast. With leading industry guests providing expertise and insights in open discussion, DigiPod is an episodic deep-dive into digital marketing concepts, trends, and best practices.

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Episoder(12)

Episode 3 - One-To-One Marketing

They say that in marketing and advertising, authenticity and data is key. Put that together and you have One-To-One Marketing, a tool that allows brands to really hit their target market through perso...

24 Jun 202140min

Episode 2 - Do Creative Awards Matter For The Bottom Line?

Nowadays, virality is key to creating a good advertising campaign. But is that always the case? Or are creative awards a measure of success and a factor in selecting an agency? In the second episode o...

24 Jun 202149min

Episode 1 - On-Demand Audio The New Radio

Due to the pandemic, there was a shift in media consumption that has led people to turn to digital mediums as a form of entertainment. But, with screen fatigue rising, consumers have pivoted to audio ...

24 Jun 202151min