066 - Better Bait. Better Fish...
Having a Lead Magnet is the best way to start the relationship. Giving away something that has a value begins the Know Like Trust process. Things that can be great Lead Magnets are: Checklists Vide...
24 Jun 20206min
065 - It's A Who Thing...
Your ideal customer or prospect is out there, but where? First, you have to identify who it is that you can help. Where do they “hang out” on social media? What do they like? What do they want? Creati...
23 Jun 20204min
064 - One Or None...
Having a polarized focus on your message is critical. If your message is trying to please everyone, then attracting your perfect client or customs is going to be a challenge. Your ideal client or cust...
22 Jun 20203min
063 - Share Your Flaws...
Being vulnerable enough to expose your flaws is part of being an attractive character. By showing up perfect all the time in our social media posts, we alienate people who can’t relate. People want to...
21 Jun 20204min
062 - Facts Tell. Stories Sell.
Using short stories/parables to teach is how effective, successful people connect with their clients and customers. Using short stories from your life to help illustrate a point has way more of an eff...
21 Jun 20205min
061 - Story Time!
What’s your backstory? What is something in your life that you can relate to your product or service? People relate to YOU first before they consider your product or service, so being able to tap into...
19 Jun 20206min
060 - Are You Attractive?
Becoming an attractive character is the best thing you can do for your business. Being attractive draws the people to you that you can offer your products or services too. People buy from people they ...
18 Jun 20207min
059 - ShiftGears, Pivot!
Getting upset because things didn’t workout as planned is no way to keep your forward momentum! If you get disrupted, shift gears, pivot and adapt! Do it with a smile regardless of the situation! You ...
17 Jun 20204min
