DNA-Business.
Discover innovative solutions to the unique challenges faced by founders and business owners. Connect with creative minds who use their skills to develop new ideas, drive change, and create value. Join the founders of DNA-Business, an advisory service for entrepreneurs, as they dive into the niche challenges that business leaders encounter. We share practical tips, insightful strategies, and valuable business hacks to help you overcome obstacles you might be facing today or anticipate in the future.

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Episoder(67)

Everyone is in Sales - Why Founders Should Embrace Sales Too

Everyone is in Sales - Why Founders Should Embrace Sales Too

Diving into some of the key strategies and insights that can help founders and business owners drive sales growth. Who do you know that might benefit from this podcast? Please share with them. Podca...

17 Jan 202514min

Online Marketplace Business Ideas

Online Marketplace Business Ideas

Exploring creative online marketplace business ideas, how to turn a simple idea into a thriving platform, and practical steps to validate your concept before diving in. Specifically talking about micr...

14 Jan 202511min

From reviews to stories: Turning Testimonials into Powerful Narratives

From reviews to stories: Turning Testimonials into Powerful Narratives

Customer storytelling is crucial for Founders because it transforms mere testimonials into powerful sales and marketing tools. These stories humanise the brand, building trust and emotional connection...

9 Jan 202514min

Why PR is such a powerful strategy for company community outreach efforts

Why PR is such a powerful strategy for company community outreach efforts

In today’s episode, we’ll explore: What makes PR an effective tool for community engagement, How companies can use PR to build meaningful connections with their audience, Practical tips for gettin...

18 Des 202422min

Why Hiring Doesn’t Take a Holiday

Why Hiring Doesn’t Take a Holiday

As we approach the festive season, many businesses might think it’s time to hit pause on recruiting. But Therese is here to challenge that idea and share why December could be the best time to find gr...

12 Des 202419min

Paid Advertising

Paid Advertising

Paid advertising, at its core, is about strategically investing in platforms to promote your products or services to a targeted audience. Unlike organic reach, which can be unpredictable and slow, pai...

27 Nov 20249min

Investor readiness

Investor readiness

Investors will want to buy your shares for the lowest value possible and so its important as a founder to just spend some time really understanding your own model so you can negotiate this well. Who d...

22 Nov 202418min

Is Your Business Ready for a Platform Model? Key Insights and Options Explained

Is Your Business Ready for a Platform Model? Key Insights and Options Explained

If you're considering transitioning to a platform model, take a long-term view. It’s easy to get excited about the scalability and potential, but the success of a platform depends on trust, consistenc...

13 Nov 202415min

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