Don't Work Harder

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff.And he’s had some HUGE name clients.Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast ...

27 Jul 55min

Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses. She co-fou...

20 Jul 1h 6min

Rachel Harris built an accountancy firm to 22 staff and a valuation of £2.5 MILLION, and is now building a personal brand predicted to bring in £1 million in revenue this year. All in just over 5 year...

13 Jul 1h

Lindsay McGlone is an Instagram strategist, speaker, and marketing genius - and in 3 years they have built something that most people take a decade to figure out.Lindsay started out charging £25 for a...

6 Jul 1h 4min

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history.In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and...

29 Jun 52min

After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving…Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON confere...

22 Jun 45min

Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025.He cleared £24,000 of debt in 18 months, taught ...

15 Jun 57min

Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playi...

10 Jun 2min