eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(624)

Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Span...

18 Apr 202229min

The Fashion Business Model of the Future? This is Unfolded with Cally Russell

The Fashion Business Model of the Future? This is Unfolded with Cally Russell

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change ...

11 Apr 202233min

Building a Europe's most Sustainable Product Marketplace with Veo's Joe Darwen

Building a Europe's most Sustainable Product Marketplace with Veo's Joe Darwen

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty...

4 Apr 202230min

10 Simple Ways to Make Your eCommerce Brand More Sustainable

10 Simple Ways to Make Your eCommerce Brand More Sustainable

Chloe's been busy researching how to make an eCommerce business more sustainable, including reducing carbon usage and offsetting. During her research, she's found a LOT of ways you can very easily tak...

28 Mar 202241min

Balancing the Bricks and Clicks with Jarrold's Neil Park

Balancing the Bricks and Clicks with Jarrold's Neil Park

Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich. They’ve had an eCommerce s...

21 Mar 202235min

Our episode about Ukraine, with Matteo Grassi from Commerce4Good

Our episode about Ukraine, with Matteo Grassi from Commerce4Good

This bonus episode is our response to what’s happening in Ukraine.It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere...

17 Mar 202235min

Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative

Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketi...

14 Mar 202232min

Clothes Swapping success and how it can work for brands too with Nuw's Aisling Byrne

Clothes Swapping success and how it can work for brands too with Nuw's Aisling Byrne

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rat...

7 Mar 202237min

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