eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

eCommerce Growth Strategy with Rob Kessler of Million Dollar Collar and Go Tie Less

eCommerce Growth Strategy with Rob Kessler of Million Dollar Collar and Go Tie Less

In the first few years of an eCommerce business (or any business!) there’s often a lot of tooing and froing trying to find the right pathway. The right products, the right path to market, the right ma...

27 Jan 202036min

eCommerce Startup 3 month Growth Strategy with Simon Driscoll from UXB Skincare

eCommerce Startup 3 month Growth Strategy with Simon Driscoll from UXB Skincare

We all have to focus on growth and achieving our goals month in, month out – you can’t forget about it once January’s over. In this episode, I’m chatting to someone who’s relatively early in their bus...

23 Jan 202035min

Taking a jewellery site to $3m in 3 years on BigCommerce, and then exiting with Ashish Malhotra

Taking a jewellery site to $3m in 3 years on BigCommerce, and then exiting with Ashish Malhotra

Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a mul...

20 Jan 202041min

Sustainable eCommerce and fast eCommerce Growth with Lucy Bloomfield

Sustainable eCommerce and fast eCommerce Growth with Lucy Bloomfield

Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her...

16 Jan 202040min

Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele

Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele

Joanna Steele is the Senior Reviews and User Generated Content Manager at Argos. Or to put it another way The UGC QueenWhat Joanna doesn’t know about getting customer reviews and using them to increas...

13 Jan 202033min

eCommerce Experts Top Tips inc Ian Hammersley and WeMakeWebsites

eCommerce Experts Top Tips inc Ian Hammersley and WeMakeWebsites

Chloe is joined by a host of eCommerce experts to answer the question "What is the most important thing we learnt in eCommerce in 2019?"The answers are VERY wide ranging from delivery to DTC, from rad...

9 Jan 202023min

Facebook Ads Tips and changing your focus to Profit maximisation with Flare Audio's Davies Roberts

Facebook Ads Tips and changing your focus to Profit maximisation with Flare Audio's Davies Roberts

Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company that retails headphones, earphones and much more. After rapid initial growth, he’s now all about maximising p...

6 Jan 202032min

Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would...

2 Jan 202036min

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