eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(644)

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail ...

8 Jun 202034min

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We dis...

1 Jun 202035min

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 20...

25 Mai 202040min

Using Klaviyo to increase AOV and Sales with Simon from UXB Skincare

Using Klaviyo to increase AOV and Sales with Simon from UXB Skincare

Way back in episode 255, we caught up for the first time with Simon Driscoll from UXB Skincare. Simon’s back to update us on how he’s navigating the growth of his eCommerce startup store. In our first...

18 Mai 202035min

Judah Phillips author of bestseller "eCommerce Analytics"

Judah Phillips author of bestseller "eCommerce Analytics"

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We tal...

11 Mai 202038min

How to make HUGE decisions in your business with Moral Code's Mark Kohlenburg

How to make HUGE decisions in your business with Moral Code's Mark Kohlenburg

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year...

4 Mai 202034min

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to you...

27 Apr 202028min

The Customer MasterPlan Model - use it to improve your marketing performance

The Customer MasterPlan Model - use it to improve your marketing performance

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then...

20 Apr 202027min

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