eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the ...

15 Sep 201832min

Shopify growth with Liam Jennings from Regal Gentleman Facebook, Product Dev and Relaunches

Shopify growth with Liam Jennings from Regal Gentleman Facebook, Product Dev and Relaunches

We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal G...

8 Sep 201826min

Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats

Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats

Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide s...

1 Sep 201829min

Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

Keen Footwear's Kristina Smith: Adwords, Email Marketing, Partnerships and more

Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double t...

25 Aug 201836min

Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers

Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers

There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about...

18 Aug 201828min

White Paper: 14 Tips to Beat Newsletter Block - email marketing

White Paper: 14 Tips to Beat Newsletter Block - email marketing

In this episode our host Chloe Thomas shares the white paper: "14 Tips to Beat Newsletter Block" that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your ema...

11 Aug 201818min

Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery

Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery

Chad Ettelbrick is the founder of Scribe Delivery. They are a stationery subscription business who ship 1,000s of orders monthly and have grown every month since they launched 3 years ago. We discuss ...

4 Aug 201829min

How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads

How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads

Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Ge...

28 Jul 201837min

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