eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(621)

How to find the right Magento Developer with Plums Lingerie's Katherine Salt

How to find the right Magento Developer with Plums Lingerie's Katherine Salt

Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have buil...

31 Aug 201536min

Electric Tobacconist's Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years

Electric Tobacconist's Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years

Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Onl...

24 Aug 201543min

Beads Direct's John Leach using social media to be Europe's no1 jewellery making retailer

Beads Direct's John Leach using social media to be Europe's no1 jewellery making retailer

John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providi...

17 Aug 201540min

Home Leisure Direct's Andy Beresford on Amazon Product Ads and the power of a cool product

Home Leisure Direct's Andy Beresford on Amazon Product Ads and the power of a cool product

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. Tha...

10 Aug 201541min

The Pyjama Store's James Riggs discusses website migration, outsourcing, and brand

The Pyjama Store's James Riggs discusses website migration, outsourcing, and brand

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, qualit...

3 Aug 201531min

Guthy Renker’s Phil Haslam on the power of TV Advertising

Guthy Renker’s Phil Haslam on the power of TV Advertising

Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare br...

27 Jul 201538min

Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business

Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business

Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the m...

20 Jul 201529min

Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service

Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service

Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to o...

13 Jul 201528min

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