Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(443)

The Definitive View of the State of the Ecommerce Industry

The Definitive View of the State of the Ecommerce Industry

🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our...

20 Feb 202443min

Growing Profitability ft. Cody Plofker of Jones Road Beauty

Growing Profitability ft. Cody Plofker of Jones Road Beauty

Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstand...

15 Feb 202440min

Why You Need a Creative Ops Manager

Why You Need a Creative Ops Manager

The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role? On this episode, Taylo...

13 Feb 202433min

Email: Not Just a Retention Play

Email: Not Just a Retention Play

After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email ca...

6 Feb 202417min

Growing Profitability ft. Cherene Aubert of ILIA Beauty

Growing Profitability ft. Cherene Aubert of ILIA Beauty

Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse b...

1 Feb 202430min

How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7

How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast re...

31 Jan 20243min

Top of Funnel is A Scam: A Nuanced, Thoughtful Take

Top of Funnel is A Scam: A Nuanced, Thoughtful Take

aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a ...

30 Jan 202437min

Growing Profitability ft. Dave Huffman of Ancestral Supplements

Growing Profitability ft. Dave Huffman of Ancestral Supplements

In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, ...

25 Jan 202449min

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