Black Friday Results & Lessons Learned
Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing into 2022. “I’ve done Black Friday a lot...
14 Des 202119min
Expectations for Black Friday, Cyber Monday
The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectat...
7 Des 202114min
Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue
In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they sh...
11 Nov 20211h 2min
The Anatomy of a Well-Executed Product Launch
How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you launch a product, you need to keep the fundame...
9 Nov 202125min
The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past customers, new customers, and everyone in betw...
3 Nov 20219min
How to Maximize Your Email and SMS
Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never purchased before are very unlikely to purchas...
27 Okt 202116min
Your Most Underutilized Marketing Asset
We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into dollars?”
19 Okt 202124min
Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen
In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, O...
12 Okt 202151min
