Crisis Emailing
86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an internation...
8 Mar 202221min
Content Ideas for Email Campaigns - March
85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock...
22 Feb 202237min
The Top 3 SMS Automations to Set Up
84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows. From your very first SMS message in your Welc...
15 Feb 202230min
Why Aren’t My Emails Working? Deliverability 101 with Klaviyo’s Francis Baker
83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? No...
8 Feb 202244min
The Winback Flow Part 2: How to Segment your Email List for Flows and Campaigns
82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers. But what shoul...
1 Feb 202226min
The Winback Flow Part 1: New Winback Strategies to Try
81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your custo...
25 Jan 202222min
5 Steps to Get Out of the Spam Folder
80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry. The Email Einsteins are here to help! Vi...
18 Jan 202238min
Building a Powerful SMS Marketing List
79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software yo...
11 Jan 202222min
