Mapping the Total Employee Journey, with Kristi Raines of Sonoco
For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. ...
9 Sep 202023min
Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market
The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Glo...
26 Aug 202039min
When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments
When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. A...
12 Aug 202021min
A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook
A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is S...
29 Jul 202023min
How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot
Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah...
15 Jul 202022min
Employer Brand Management Amid Global Change, with Simon Barrow
Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in or...
1 Jul 202037min
Attracting Talent Virtually as a Cybersecurity Brand, with Emily Van Norden of CrowdStrike
As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to f...
17 Jun 202022min
How Employer Brand Intersects with Diversity & Inclusion, with Zakiya Nashid of Unilever
For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Zakiya Nashid is Employ...
3 Jun 202021min
