Using Best Marketing Practices to Activate your Employer Brand, with Brandon Linn of Accolade
Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems. Brandon Linn is the Program Manager, Talent Management & Development at Accolade, his responsibilities include employee engagement, talent branding, career development, and innovation spaces. Accolade Careers https://www.accolade.com/careers/ Connect with Brandon: https://www.linkedin.com/in/brandonlinn Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
19 Jun 201922min
How to Grow your Employer Brand From the Inside, with Erik Rivas of Grant Thornton UK
Today we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversity inclusion, and culture. Erik Rivas is the Employer Brand Manager at Grant Thornton UK. Connect with Erik: www.linkedin.com/in/erikrivas/ Learn more about Grant Thornton: www.grantthornton.com/careers.aspx Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
12 Jun 201923min
How to Build a Robust EVP, with Shannon Allen and Allison Bonner Bogart of SAS
Today we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS. Shannon Allen is the Head of Global Branding and HR Communications at SAS. Allison Bonner Bogart is part of the Global Lead Team for Employer Branding and Recruitment Efforts at SAS. Learn more about SAS https://www.linkedin.com/company/sas/ https://www.sas.com/careers https://www.sas.com/culture Follow Shannon https://www.linkedin.com/in/shannon-allen-a0a30177/ Follow Allison https://www.linkedin.com/in/allison-bonner-bogart https://twitter.com/Allison_Bogart_ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
5 Jun 201926min
Employer Branding From a Senior Executive Perspective, with Paul Wolfe of Indeed
How do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and responsible for all things HR and employee-related at Indeed. Claim your Indeed company page: https://www.indeed.com/hire/company-pages Connect with Indeed: https://twitter.com/insideindeed Connect with Paul: https://twitter.com/PWolfe67 Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
29 Mai 201920min
Attract Talent by Adding Humanity and Purpose to Your Brand, with Ariel Jolo of Medallia
Today we have a very interesting and dynamic interview with Ariel Jolo, Global Employer Brand Manager for Medallia, an enterprise customer feedback management software platform that attracts talent by promoting culture, authenticity, and diversity. Connect with Ariel: https://ar.linkedin.com/in/ajolo Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
22 Mai 201921min
How to Develop an EVP to Attract Talent from Around the World, with Kumari Williams of Harman Int.
Today we are talking with a global leader in connected car technology, lifestyle audio, innovation design, and analytics. We will learn how this company has figured out an Employee Value Proposition (EVP) that will be launching across no less than 30 countries. Kumari Williams is the Director of Talent Acquisition and Employer Branding for Harman International. Her team is pushing the message of global mobility, positive mindset, and innovative thinking as a magnet to attract candidates. Connect with Kumari: https://www.linkedin.com/in/kumariwilliams Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
14 Mai 201919min
Building Brands People Want to Work for, with Ellen Kapoor of ITW
The Employer Branding Podcast - Episode 199 Building Brands People Want to Work For with Ellen Kapoor "At the end of the day, there is only one brand". Yep, you've heard it before - but how do you actually do it? Today we are learning from a company with 50,000 people and operating under 87 brands. How do you keep the trains running smoothly in an organization that expansive? In this interview, we’ll learn how to create the best strategies to make that possible. Ellen Kapoor is the Director of Talent Acquisition & Leadership Development at ITW, her role involves developing the areas of Employment Brand, Technology on Talent Acquisition and College Recruitment. Connect with Ellen: https://www.linkedin.com/in/ellenkapoor Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
8 Mai 201918min
The DIY Guide to EVP Development, with Susannah Sack
Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL). Connect with Susannah: https://www.linkedin.com/in/susannahsack/ Susannah's article: https://rallyrecruitmentmarketing.com/2019/01/define-your-employee-value-proposition/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co
25 Apr 201925min
