How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT
Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate...
1 Mar 202330min
Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish
For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and mor...
25 Jan 202334min
How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart
Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Mallig...
23 Nov 202218min
Employer Brand Activation at a Multinational Media Organization, with Anne Hurley of NBCUniversal
We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a...
12 Okt 202229min
Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc.
Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real exp...
3 Aug 202228min
How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo
We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley ...
20 Jul 202225min
Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals
We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Emp...
6 Jul 202226min
Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies
We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organizatio...
22 Jun 202224min
