Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

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Episoder(97)

Merchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale Easily

Merchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale Easily

If you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation is a must-listen. We're sharing hard-earned insight...

4 Feb 202526min

Health Optimization: Could a Simple Mineral Test Save Your Life?

Health Optimization: Could a Simple Mineral Test Save Your Life?

Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer and founder of Upgraded Formulas, joins us to sha...

28 Jan 202526min

Inflation-Proofing Your Business: Strategies for Resilience

Inflation-Proofing Your Business: Strategies for Resilience

Since February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 to 2019. Today, we’ll focus on this spike in inflatio...

21 Jan 202533min

New FTC & FDA Laws Could Harm Your Business in 2025

New FTC & FDA Laws Could Harm Your Business in 2025

Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FTC and FDA changes that every advertiser and e-commer...

14 Jan 202541min

Targeting the Right Audience in E-commerce: Proven Strategies to Maximize ROI

Targeting the Right Audience in E-commerce: Proven Strategies to Maximize ROI

Many marketers may spend heavily on advertising but fail to identify the audience that will bring them the highest ROI. Consequently, businesses end up spending more to serve low-value customers, maki...

7 Jan 202520min

How Risk Reversal Can Boost Your Sales Success with Jason Fladlien

How Risk Reversal Can Boost Your Sales Success with Jason Fladlien

Many marketers focus only on their product's benefits and ignore the risks that potential customers consider, including money, time, and energy. By reducing these risks, marketers can build trust and ...

31 Des 202415min

The WAVE System: A Strategic Plan That ACTUALLY Works

The WAVE System: A Strategic Plan That ACTUALLY Works

Strategic planning doesn’t have to be overwhelming or reactive. In today’s episode, I’m walking you through the WAVE System—a proven method to help you achieve clarity, align your team, and crush your...

24 Des 202414min

End-of-Year Budget Evaluation for Faster Growth in 2025

End-of-Year Budget Evaluation for Faster Growth in 2025

Year-end budget evaluations are an instrumental tool for achieving sustainable growth and financial stability. In today’s episode, I provide a step-by-step guide to financial evaluations, including pa...

17 Des 202415min

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