Founder's Journal

Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

Episoder(637)

5 Steps to Building a Better Internet Audience

5 Steps to Building a Better Internet Audience

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their bu...

6 Sep 202324min

The Difference Between Demand and Product Market Fit

The Difference Between Demand and Product Market Fit

Episode 37: Alex Lieberman (@businessbarista) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend ...

4 Sep 202324min

Why I Lost Motivation After Selling Morning Brew

Why I Lost Motivation After Selling Morning Brew

Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term ...

1 Sep 202329min

Why All Entrepreneurs Are Contrarians w/ Codie Sanchez

Why All Entrepreneurs Are Contrarians w/ Codie Sanchez

Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that s...

30 Aug 202319min

Why Founders Should Choose Good Quests

Why Founders Should Choose Good Quests

Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can ...

28 Aug 202314min

How Hoka Ran Away With The Competition

How Hoka Ran Away With The Competition

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went f...

25 Aug 202317min

3 Frameworks to Hiring Top Talent w/ Romeen Sheth

3 Frameworks to Hiring Top Talent w/ Romeen Sheth

Episode 32: Romeen Sheth (@RomeenSheth) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right t...

23 Aug 202314min

Inside the Mind of Elon Musk

Inside the Mind of Elon Musk

Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like w...

21 Aug 202313min

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