Founder's Journal

Episode 06: Alex Lieberman (@businessbarista) shares a free business idea. Yes, that means it’s up for grabs for you to take it and make it your own. It’s a deep dive into European Wax Center. Chances...

23 Jun 202322min

Episode 05: For this week’s temperature check, Alex Lieberman (@businessbarista) talks about how great business operators have to be incredibly disciplined in every aspect of their lives. Then, a real...

21 Jun 202325min

Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to complet...

19 Jun 202315min

Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understa...

16 Jun 202311min

Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by s...

14 Jun 202317min

Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and brea...

12 Jun 202317min

Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal d...

9 Jun 20235min

Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the op...

8 Jun 202313min