Future of StoryTelling (FoST)

Future of StoryTelling (FoST)

The Future of StoryTelling (FoST) is a passionate community of people from the worlds of media, technology, and communications who believe that better stories can create a better future. Join FoST Founder and CEO Charlie Melcher for a series of conversations with expert storytellers from a range of disciplines to learn how they’re navigating the changing media landscape, focusing on how stories can help create positive and lasting change in the world. Conversations address a breadth of topics, from immersive storytelling to emerging technologies, the neuroscience of narrative, and much more. www.futureofstorytelling.org

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Episoder(165)

Be the Stage, Not the Star — Marvin Chow

Be the Stage, Not the Star — Marvin Chow

Today’s marketers are tasked with telling stories that not only represent their products, but that also empower their customers. As VP of Global Marketing at Google, Marvin Chow understands better tha...

1 Des 202231min

The Neuroscience of Good Storytelling — Paul J. Zak

The Neuroscience of Good Storytelling — Paul J. Zak

Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Za...

17 Nov 202230min

Reinventing Retail — Ben Kaufman

Reinventing Retail — Ben Kaufman

In recent years, brick-and-mortar retail has been facing a crisis. But Ben Kaufman and his company, CAMP, have come up with a solution: make shopping in person a memorable, immersive experience. On th...

3 Nov 202229min

The 4 Elements of Transformative Experience – Margaret Kerrison

The 4 Elements of Transformative Experience – Margaret Kerrison

With immersive experiences becoming more and more popular, it's important to ask: what makes an experience not just entertaining, but transformative? Margaret Kerrison, former Disney Imagineer and mul...

20 Okt 202233min

Songwriting and the Future of Music — Aloe Blacc

Songwriting and the Future of Music — Aloe Blacc

Singer/songwriter Aloe Blacc sits down to talk about what makes a song “evergreen,” how he writes his lyrics, and the potential of machine learning in art. -- © 2022 Future of StoryTelling, Corp....

6 Okt 202230min

Designing Games for Generosity — Jenova Chen

Designing Games for Generosity — Jenova Chen

Co-founder & CEO of thatgamecompany, visionary designer of Journey (2012) and Sky: Children of the Light (2019), and game media evangelist Jenova Chen talks about designing video games that bring out ...

22 Sep 202231min

Inside the Theater of the Mind — David Byrne

Inside the Theater of the Mind — David Byrne

David Byrne, multi-award-winning artist and front man of Talking Heads, shares the insights and aspirations that shaped his newest immersive project, Theater of the Mind. -- © 2022 Future of Story...

8 Sep 202236min

Marc Simons

Marc Simons

Marc Simons, co-founder of Giant Spoon, the agency behind the legendary Westworld SXSW activation discusses immersive as a tool for building brands. -- © 2022 Future of StoryTelling, Corp. Produ...

25 Aug 202231min

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