Google Ad & Meta Ad Strategies

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift fro...

20 Feb 202513min

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to und...

6 Feb 202525min

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understandi...

4 Feb 202519min

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effectiv...

20 Jan 20258min

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires bei...

13 Jan 20256min

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads...

14 Des 202421min

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing exis...

25 Nov 202422min

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and eng...

19 Nov 202412min