Building a Growth Team at Jobber From Scratch with Connor Bradley – Growth Manager at Jobber (GMT083)
When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a c...
20 Feb 202053min
Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)
In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to...
18 Feb 202037min
The Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)
I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using ...
13 Feb 202055min
How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)
How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director...
30 Jan 202048min
The Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, esse...
23 Jan 202050min
How Josh Ho Bootstrapped His SaaS from Zero to $70K MRR with Josh Ho, Founder and CEO of ReferralRock (GMT078)
Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals,...
16 Jan 202053min
How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every continge...
10 Jan 202032min
How Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Conte...
31 Des 20191h 1min
