From Weekend Project to Full-Time Focus: How Sari Venäläinen Is Expanding Haamu's Vision Beyond LinkedIn
Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.ioWhat happens when you realize executive-led content isn't new at all, just newly appreciated?You build a company around it. In this episode of Haamuc...
5 Sep 202516min
History of Ghostwriting + Our PR success
Guest: Samuli, Co-founder at HaamuWhat happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?You accidentally create the best marketing campaign of your career. In this episo...
29 Aug 202515min
From bootstrap budget to 70% of revenue – How Roman Hipp built BetterContact through founder-led content
Guest: Roman Hipp, Co-founder @ BetterContactWhat happens when you need high-quality pipeline but have zero marketing budget?You put a human face behind your SaaS product and let authenticity do the s...
22 Aug 202514min
From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry
Guest: Heikki Lindroos, Technology Lawyer & Partner @ ByroWhat happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?You break through in an industry where nobody els...
15 Aug 202519min
From 16 team members to 50% of pipeline – How Madhav Bhandari scaled employee advocacy with positive reinforcement
What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post?You drive half your inbound pipeline through personal brands. In this episode of Haam...
8 Aug 202517min
From vanity metrics to relevant reach – How Ognjen Bošković builds founder brands that actually drive revenue
Guest: Ognjen Bošković, Founder @ RavenWhat happens when you realize founder brand isn't about posting pretty content?You start building one of the last effective go-to-market channels left. In this e...
1 Aug 202523min
Beyond Leads: How Samuli Turns Founder Content into a Multi-Purpose Growth Engine
Guest: Samuli Salonen, Co-founder @ Haamu.ioWhat happens when you realize founder-led content isn't just for customer acquisition? You unlock its full potential. In this episode of Haamucast, Edward s...
25 Jul 202523min
4 Million Views in a Month: How Casey Hill Turns LinkedIn Experiments into Enterprise Deals
Guest: Casey Hill, CMO @ DoWhatWorksWhat happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode. In this episode of Haam...
18 Jul 202535min
