Hot Copy

Time. It's the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you've run out of time? You can't buy more, I've tried and now I think I've scared...

17 Jan 201943min

Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear ...

3 Jan 201947min

It's nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don't have work lined up… We can e...

20 Des 201849min

Did you know that our brain responds differently to different messages? If you don't want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda...

6 Des 201847min

In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium leve...

22 Nov 201832min

We've all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it's delivery and we unwrap the layers of shiny wrapping, dig t...

7 Nov 201825min

Email is dead! No it isn't! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to ...

25 Okt 201848min

Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Toda...

10 Okt 201829min