Gen Z's Nouveau Modesty Vs. Extreme Reveal
Two aesthetics. One algorithm. Gen Z is living through a cultural split screen—where prairie-core modesty and borderline NSFW outfits are trending side by side. In this episode, we dig into why the sa...
29 Mai 202531min
Pretty Privilege on the Internet
Let's get candid about the unspoken rules of beauty in professional spaces—from dialing down your looks for women interviewers to using your aesthetic as a social currency. Inspired by creators like V...
22 Mai 202528min
Niche Is the New Viral: Why Hyper-Specific Content Wins
Is everyone suddenly obsessed with extremely specific corners of the internet?This week, we’re talking horseshoe TikTok, miniature cooking, and the oddly addictive rise of hyper-niche content. What ma...
15 Mai 202534min
Revelations and Manifestations
Is magical thinking having a moment in marketing (and our own lives)?This week, we’re diving into the psychology, trends, and aesthetics behind manifestation culture. From TikTok tarot to “me as a son...
8 Mai 202535min
No-Buys and Rental Renaissance
Is not buying into consumerism the new luxury flex?This week, we examine how creators and consumers are pushing back against overconsumption, embracing capsule wardrobes, rentals, and rewear culture i...
1 Mai 202532min
Does Motherhood Need a Rebrand?
Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through motherhood are more diverse (and more politicized) tha...
24 Apr 202538min
Supersized Marketing Meets Pocket-Sized Products
Is marketing getting larger while the products themselves keep getting… smaller?From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—b...
17 Apr 202529min
Is LinkedIn the Next Frontier for Creators?
Is LinkedIn starting to look a lot like the next big creator playground?In this debut episode, we’re diving into the rise of the LinkedInfluencer, how B2B brands like Hootsuite and Apollo are already ...
10 Apr 202531min
