What Makes a Logo Iconic? Inside Iowa & Texas’ Brand Legacy
What does it take to protect a brand that millions of people wear with pride? In this episode of In The Club, host Chris Jaeger sits down with two giants in collegiate licensing: Dale Arens (Universit...
4 Sep 202540min
Why Big Brands Are Calling Him Now: Growth Playbook
Amazon isn’t easy—and Joe Stefani wants you to know it. In Part 2 of our conversation, Joe breaks down the behind-the-scenes grind of building Desert Cactus into a trusted partner for collegiate bran...
21 Aug 202518min
From Fraternity Flags to Amazon Success: Joe Stefani
From a college dorm room to Amazon’s top ranks—how Joe Stefani scaled Desert Cactus from a side hustle into a licensing empire. We spoke with Joe Stefani, founder and president of Desert Cactus, abou...
7 Aug 202519min
The Dance Brand Empowering All Backgrounds
From flash mobs at restaurants to 85-year-olds shaking it on the floor—Commit Dance Fitness is redefining what community movement looks like. In Part 2, Quande shares how Commit empowers creativity w...
24 Jul 202526min
How Commit Dance Fitness Built a Coast-to-Coast Community
What started as a 60-minute dance fitness class is now a coast-to-coast movement and Jessica “Quande” is at the heart of it. In this episode, we sit down with co-founder of Commit Dance Fitness, to ex...
10 Jul 202526min
How Linda Uses LinkedIn, AI & Comedy to Connect
What do stand-up comedy, solo cruises, and legal marketing have in common? For Linda Orton, they’re all part of a 35+ year journey of reinvention, leadership, and deep curiosity. In Part 2, Linda sha...
19 Jun 202529min
“People remember stories”: Lessons from 35+ years of building brands
What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor...
5 Jun 202530min
Backwards Hat. $1M Business. 60M Impressions. What now?
What happens when your content takes off — and your name is the brand? In Part 2 of our conversation with Darren McKee, he breaks down what it really takes to sustain momentum, stay authentic, and ke...
22 Mai 202524min
