POV: Instagram Reels
On this episode, I talk about Instagram's launch of Reels. I reference some context from the Axios article.
5 Aug 20203min
Brands and Restaurants = Great Partners?
On this episode, I am just sharing some great tips from the Indie CPG newsletter, that I highly encourage people to sign up for. Big shout out to Steven Vigilante. This experience opened my eyes to n...
5 Aug 20203min
Facebook advertising boycott results...
Now that August is here a clearer picture of July’s #StopHateForProfit movement, in which 1,000+ brands including Unilever, The North Face, Heineken, and Chipotle staged a public advertising boycott o...
3 Aug 20203min
POV: Snapchat Brand Profiles
On this episode, I talk about Snapchat Brand Profiles that are now being rolled out. I like this move by Snap and think this is something to pay attention to in the coming months. From this source: B...
28 Jul 20202min
POV: Influencers as part of your "new information" marketing plan.
On this episode, I talk about how Influencers need to be a part of your "new information" marketing plan. Whether it is a new SKU, retailer, brand update, etc. you should be leveraging these trojan ho...
21 Jul 20203min
POV: The importance of social media engagement
On this episode, I talk about the importance of engagement on social media. I am not talking about how many likes you got, but more importantly a brand's focus on community management. Closing out con...
15 Jul 20203min
POV: TikTok Ban
On this episode, I talk about the potential ban on TikTok in the US. I don't think it will happen, but if it does we move on and focus our attention elsewhere. Here is a link to more on the topic.
8 Jul 20203min
Facebook Adds Custom Audience Creation Options Based on Shopping Activity
On this episode, I talk about Facebook Adding Custom Audience Creation Options Based on Shopping Activity. You can read more about it here: https://www.socialmediatoday.com/news/facebook-adds-custom-a...
2 Jul 20202min
