ATTN: Retailer Buyers- Instagram Follower counts DO NOT MATTER
On this episode, I talk more about why Instagram follower counts are irrelevant. Buyers should care more about your content, influencer and paid social plan to support velocity, in their stores.
3 Des 20193min
POV: Some social media recommendations for Q1 2020
CONTENT 1- More, real assets made by fans and/or micro-influencers. 2- Less is more and aim for 2 PFC/DTP (1 of each or 2 of either) posts per week 3- Awareness is the play and not sales or even engag...
2 Des 20194min
POV: Influencer strategy update as we approach 2020
On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it: - Only 4% of people now trust what influencers say online - 79% of peo...
25 Nov 20194min
POV: What matters when it comes to social media...
On this episode, I provide a gut check on what matters when it comes to social media...
18 Nov 20194min
POV: On Instagram starting to hide likes on posts.
Instagram announced that it is going to be hiding likes in the US starting this week. I think this is a good thing in general.
11 Nov 20192min
POV: Paid Social (Nov 2019)
On this episode, I talk about paid social. Specifically, where to focus and why I am not a big fan of supporting acquisition marketing with small budgets. Many brands are underfunding this effort and...
6 Nov 20194min
POV: Big believer in email and text.
On this episode, I talk about why I am a big believer in both email and text as we roll into 2020. You should be thinking long and hard about both as you create your roadmap for the coming months.
4 Nov 20194min
POV On Twitter and Facebook's positions on political ads
On this episode, I talk about Twitter and Facebook's current position on political ads. Some references: https://www.businessinsider.com/sheryl-sandberg-political-ads-small-part-of-facebooks-revenue-2...
4 Nov 20193min
