On Followers and Twitter Search
On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.
22 Jul 20195min
On Competitor Analysis
On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some ...
22 Jul 20193min
Standing Out From The Clutter On Instagram
On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a laym...
15 Jul 20193min
Instagram Engagement is DOWN
On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports i...
11 Jul 20193min
Instagram Stories and hacks for more strategic consumption.
On this episode, I talk Instagram Stories and hacks for increasing consumption. 1- Ask simple either/or questions 2- Add a Tap for More Prompt 3- Increase Time Spent on a Story With Hold to Read 4- Bu...
1 Jul 20193min
Put more content out with your packaging in it!
On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need t...
1 Jul 20193min
POV: 8 Social Media stats you shouldn't ignore
On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore: 1- "47% of social media marketers say that developing strategies...
25 Jun 20193min
Pinterest is back?
On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year o...
17 Jun 20193min
