Instagram Stories: Links and Expanded Promotion Tools
Instagram Stories just rolled out the ability to link to the story and improved upon their promotion tools for Story content. These are compelling updates to help get more out of the content you creat...
30 Jan 20192min
Rant: How much should you spend on paid social?
As much as you can...
29 Jan 20192min
Rant: Video is mandatory and you need to get with it...
Brands want video but say they can’t afford it. We argue they cannot afford to not be in the video content game.
28 Jan 20192min
POV: Klear Report on Instagram Sponsored Posts
On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and leveraging nano and micro influencers to help them in this a...
22 Jan 20192min
POV: Instagram Story Highlights
On this episode, I talk about Instagram Story highlights and some tips for how to use them better. I reference an article on socialmediatoday written by Phoebe Bain and give a little bit of my own spi...
14 Jan 20192min
POV: Don’t dismiss a social network without all of the facts
On this episode, I talk about how you shouldn’t dismiss a social network and decide it is not a viable platform for your business until you have done some homework. It is not so binary and you have to...
10 Jan 20193min
Facebook Adds CTA Stickers to Stories
On this episode, I talk about Facebook adding CTA stickers to their Stories and why brands should be paying attention. 300 million users are checking out Stories on a daily basis and that represents a...
7 Jan 20194min
POV: Paid Social in 2019 (Higher CPMs and content at scale)
On this episode, I talk paid social in 2019 and why you need to embrace higher CPMs and content at scale.
7 Jan 20194min
