
🏋Deconstructing Ladder’s growth engine: urgency, FOMO, identity🏋
In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months. Using BruteForce AI, our proprietary...
3 Sep 20258min

📷 Deconstructing Remini’s ad engine: nostalgia, identity, transformation 📷
In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue. Using BruteForce AI, our propriet...
28 Aug 20256min

🌱Deconstructing this plant ID app’s ad engine: curiosity, lifestyle, growth 🌱
In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI, our proprietary ...
25 Aug 20255min

🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, ...
21 Aug 20257min

🧠 Deconstructing Impulse’s $6M/mo ad engine: identity, curiosity, challenge 🧠
In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta. Using ...
11 Aug 20256min

✝️ Deconstructing Bible Chat’s $3.6M ad engine: faith, emotion, transformation ✝️
In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn...
4 Aug 20256min

😴 What 1,800 Rise Science ads reveal about sleep debt, identity-based marketing, and the psychology of habit change 😴
In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. Bu...
21 Jul 202512min

📘 Deconstructing Headway’s 50,000-ad engine: identity, urgency, scale 📘
In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using ...
21 Jul 20256min



















