IPA Podcast

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.


Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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Episoder(112)

AdTalk with Paul Bainsfair: Helen Calcraft

AdTalk with Paul Bainsfair: Helen Calcraft

IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

19 Feb 202030min

AdTalk with Paul Bainsfair: Orlando Wood

AdTalk with Paul Bainsfair: Orlando Wood

IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reve...

24 Okt 201933min

AdTalk with Paul Bainsfair: Zaid Al-Zaidy

AdTalk with Paul Bainsfair: Zaid Al-Zaidy

IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business suc...

31 Jul 201923min

AdTalk with Paul Bainsfair: Marc Nohr

AdTalk with Paul Bainsfair: Marc Nohr

Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Gr...

13 Mai 201928min

AdTalk with Paul Bainsfair: Meabh Quoirin

AdTalk with Paul Bainsfair: Meabh Quoirin

In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to...

29 Jan 201929min

AdTalk with Paul Bainsfair: Sarah Golding

AdTalk with Paul Bainsfair: Sarah Golding

IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalle...

17 Jan 201923min

AdTalk with Paul Bainsfair: Daniel Franklin

AdTalk with Paul Bainsfair: Daniel Franklin

What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main...

31 Jul 201842min

AdTalk with Paul Bainsfair: Richard Shotton

AdTalk with Paul Bainsfair: Richard Shotton

Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the bias...

19 Mar 201838min

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