IPA Podcast

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.


Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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Episoder(112)

IPA On... Paternity Leave with The Dad Shift

IPA On... Paternity Leave with The Dad Shift

Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and...

8 Jan 202524min

The Effectiveness Files: Lessons from the IPA Effectiveness Awards

The Effectiveness Files: Lessons from the IPA Effectiveness Awards

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear...

13 Nov 20241h 5min

The Effectiveness Files: ITV

The Effectiveness Files: ITV

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborati...

23 Okt 202443min

AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic

AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust...

11 Okt 202423min

New Business Diaries: Tobi Asare and Andy Freeman

New Business Diaries: Tobi Asare and Andy Freeman

In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. ...

2 Okt 202420min

IPA On...The devaluation of the arts

IPA On...The devaluation of the arts

Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered ...

25 Sep 202436min

The Effectiveness Files: The Guardian

The Effectiveness Files: The Guardian

Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the f...

11 Sep 202445min

The Effectiveness Files: Lucky Saint

The Effectiveness Files: Lucky Saint

Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Luc...

24 Jul 202450min

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